Why Alita: Battle Angel’s Re-Launch Was Each A Victory And A Loss
The Key Alita: Battle Angel Re-Release Numbers To Discuss
Before we go too hard into the analysis, let’s take a look at what we were working with this past weekend. As of the time of this writing, the box office numbers for Alita: Battle Angel’s return to screens saw an estimated opening weekend gross of $128,000. This came from the 1,060 screens the film ran on, with ticket prices running at varying, but reduced, rates. Taking AMC Theatres’ as an example, tickets for Alita: Battle Angel were running at $5 for a conventional screening and $8 for an IMAX screening, before local taxes. When all was said and done, Alita: Battle Angel sat just outside of the top 10 at #11, despite placing in 9th place on Friday and 10th place on both Saturday and Sunday. As I firmly believe we need to talk out the bad news before the good, let’s start with why the re-release campaign was a loss.