Spotify is making strides with Snapchat-like clips for artist playlists
Spotify The Snapchat-like story feature is being expanded so that artists can personalize playlists with clips.
The platform started testing the clips feature last year and now there are more artists and playlists being used in the app. Just like with Snapchat or Instagram stories, artists can share behind-the-scenes snippets that relate to the curated playlists they share. This only applies to verified Spotify artists.
Spotify makes a statement:
Playlists are updated. We’re giving artists new ways to use selected playlists to share their stories and connect with fans. Spotify clips are being published to even more Spotify playlists, with artists in short videos that allow them to personalize a playlist experience.
In addition, Spotify now enables all artists to participate in the future of album art with Canvas. These short, repeating graphics can be added to any track through Spotify for Artists.
With this announcement, Spotify expands its global audience as the platform reaches 80 new markets and incorporates dozens of new languages.
Here you can find all the highlights of the Spotify Stream On event.
We’re introducing new ways for artists to use playlists to share their stories with fans ✨
Spotify clips are published to even more Spotify playlists, which feature artists in short videos that allow them to put their own stamp on a playlist experience. #SpotifyStreamOn pic.twitter.com/sgHTWV244W
– Spotify for artists (@spotifyartists) February 22, 2021